In recent years, the number of lawyers and law firms in China has grown rapidly. Taking Changsha City as an example, as of now, the number of lawyers has exceeded 10000 and the number of law firms has exceeded 500. However, there are only 22 law firms with more than 50 people, most of which are small law firms with less than 10 people.

The formulation of development strategies is crucial in the process of law firm construction and development. Some scholars believe that strategy is a systematic, reasonable, and complete action plan, including where to compete, how to compete, and when to compete. With the development of the economy and society, strategy has become a kind of planning that considers the overall situation and plans to achieve global goals, with characteristics such as comprehensiveness, long-term planning, program oriented, risky, and innovative.

In terms of the development of law firms, the development strategy should focus on "focus", that is, "how the law firm will develop in the future" and "a series of related actions taken to achieve development goals". The core of "strategy" is to make choices, choose what to do, choose how to invest time and energy, and how to invest resources.

The strategy of a law firm determines its brand, and the brand of a law firm reflects its strategy. The goals, capabilities, and strategies of a law firm should be adapted. The brand positioning of a law firm is the core and concentrated expression of its legal service positioning, which determines its image positioning, audience positioning, and so on. Therefore, the early development strategy of law firms plays a crucial role in establishing brand image.

When it comes to the legal profession, the key considerations for strategy are the development model and business model. From the perspective of individual lawyers and teams, there are development models such as partnership, commission system, and point system. In terms of the size of law firms, there are small and medium-sized law firms as well as larger law firms. From a professional perspective, there are two types of business models: specialized firms and comprehensive firms. In Changsha, there is a gradual emergence of innovative one-stop legal services for the entire life cycle, development process, and industry chain of enterprises, integrating public legal service resources to provide "one-stop" services. With the opening up of the country to the outside world, the development of foreign-related business has also accelerated, especially the participation of lawyers in commercial and foreign-related commercial mediation, as well as lawyers' participation in arbitration and foreign-related arbitration business. Regardless of the mode chosen, it is necessary to focus on years of stable accumulation and maintain a balanced relationship between basic and new businesses.